WhatsApp marketing for ShopifyTurn chats into checkouts.

WhatsApp marketing, checkout recovery and AI support for Shopify—working together, with you in control.

A backpack used in an illustrative Shopify checkoutOne item in the cart.
A whole conversation ahead.
Your store, thoughtfully connected.

“Still thinking about it…”

Permission checked

A helpful nudge.
Room to reply.

That’s the Optimato way.

Illustrative customer journey · early access in preparation

Shopify contextHuman conversations

A cart left behind isn’t the end of the story.
Sometimes, it’s the start of a conversation.

Shopify at the center. WhatsAppEmailSMSSee channel availability

Every chat.
More possibility.

From the first question to the next order, keep the conversation connected to your Shopify store.

A second chance to say yes.

A thoughtful reminder. Their exact checkout. Room for a real conversation.

Stops automatically when they buy

Illustrative journey · not a live conversation or product screenshot

S
Your Shopify storeExample WhatsApp conversation
I left something in my cart. Is it still available?Customer
An example everyday backpackThe everyday backpack

It is! Your everyday backpack is still in your checkout. Want to pick up where you left off?

Example reply
Abandoned checkout
Permission checked
Recovery

A clearer path back to checkout

Good timing.
A helpful nudge.

Bring shoppers back to their checkout with a reminder that respects their permission, their time, and your budget.

  • Stop reminders when they buy
  • Set quiet hours and frequency limits
  • Keep offers within your rules
Explore checkout recovery
Shoes in an illustrative abandoned checkoutExample checkout
Checkout left behind
Wait for your timing
Check permission & limits
Send a helpful reminder

Illustrative recovery flow. A purchase or opt-out stops the sequence.

AI with
your boundaries.

Turn your catalog and policies into helpful replies. Start with drafts your team confirms, then choose where the assistant can act.

  • Answers grounded in store context
  • Human handoff when it’s unsure
  • Approval for privileged actions
Meet your AI assistant

“Can I return it if it’s not quite right?”

Store-grounded draft

Let me check your store’s return policy before I answer.

Source: your store policies
Your team has the final say

Review drafts. Set limits. Step in.

Example of confirmation mode. No customer message is sent here.

One inbox.
The whole story.

Give your team the conversation and the Shopify context, side by side. Pick up where a teammate or the assistant left off.

  • Assign conversations to the right person
  • Keep internal notes out of the chat
  • See order context as you reply
See the shared inbox
One conversation. The full context.Illustrative inbox
J
Jordan

A quick question about my order…

Example fragrance order
Shopify contextOrder details, right here.

Products · order status · conversation history

Assignment Internal notes

Example layout, not a screenshot of the live application.

Your store.
Your rules.

The best automation knows when to send—and when to stop.

Permission before promotion

WhatsApp opt-in is its own permission. It’s checked again before every marketing send.

Spend with a ceiling

See estimates before sending. Set limits that stop spend, rather than just report it.

You choose what goes live

Flows start switched off. Review the audience, timing and actions before enabling them.

Credit where it belongs

Read attributed revenue beside costs. Attribution is credit, not proof of incremental lift.

Start with
one conversation.

Connect your store. Set your boundaries. Launch the flow that matters most.

  1. Connect Shopify

    Bring in products, customers and checkout context with the permissions you approve.

  2. Set up WhatsApp

    Use your business number and review the account and template approvals you need.

  3. Make it yours

    Choose a flow, check your audience and set consent, timing and spending limits.

  4. Review. Then enable.

    Send a test, review the result and decide when your first automation goes live.

Preparing for early access. Shopify permissions, Meta approval and provider setup apply.

Clear costs.
From the start.

A platform subscription. Separate messaging charges. Limits you set.

Launch plans are being finalized. We’ll share confirmed pricing and what’s included before you commit.

  • Estimated campaign costs before sending
  • Spending limits and AI allowances
  • Your own messaging-provider accounts
Ask about early access

WhatsApp, SMS and email charges depend on your providers, destination and message type.

Worth a read.

All guides

A few good
questions.

What is Optimato?

Optimato is a Shopify-first customer engagement platform that brings WhatsApp marketing, abandoned checkout recovery, AI assistance, automations and a shared inbox together. It is preparing for early access; a public Shopify App Store installation is not available yet.

How does WhatsApp cart recovery work?

After a shopper leaves a Shopify checkout, a recovery flow can send an approved WhatsApp reminder linking back to their checkout. Optimato rechecks channel permission, purchase status, quiet hours, message limits and budget immediately before sending. Completed purchases stop pending reminders.

Do I need a WhatsApp Business account?

Yes. You will need your own WhatsApp Business account and business number. Optimato uses Meta’s official WhatsApp Cloud API. Business verification, number eligibility and message-template approval depend on Meta; early access does not guarantee approval.

Can I message every customer in my Shopify store?

No. A phone number or email opt-in is not WhatsApp marketing permission. Optimato requires recorded permission for the relevant channel and rechecks it before each marketing message. Customers can opt out, and pending marketing stops when permission is withdrawn.

What can the AI assistant do?

The assistant is designed to answer from your catalog, order information and store policies. You choose its allowed actions and can start by confirming every draft. When it cannot verify an answer, it can hand the conversation to your team. Privileged actions require approval; it does not independently issue refunds.

What will Optimato cost?

Launch plans and pricing are being finalized. The model is a platform subscription with provider messaging charges separate. Estimates, spending limits and AI allowances help you control usage. We will share confirmed pricing before you commit.

Is Optimato available to install now?

The public Shopify App Store listing is not available yet. Shopify sync and selected services have been tested in a development environment, but production messaging and launch approvals are still pending. Email support@optimato.xyz to ask about early access.

Will my store data train general AI models?

Optimato does not use merchant or WhatsApp customer data to train general AI models. The assistant uses store context to help answer that store’s customer questions. Production privacy terms and processor details will be published before public onboarding.

Let’s keep
talking.

Your next customer conversation could be the start of something good.

Optimato is preparing for early access.
Tell us about your store and what you’d like to do.

Get early access

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