Revenue analytics for Shopify
Know what gets credit.
Look at attributed revenue and messaging costs together, with a clear distinction between credit and causation.
- Attribute an order to at most one source using defined rules.
- Review messaging, AI and discount costs alongside credited revenue.
- Export the orders behind attributed revenue for your own checks.
- Use campaign holdout groups with sample-size caveats.
Before you launch
Attributed revenue is not proven lift. Incrementality requires a suitable experiment and enough evidence; Optimato does not promise revenue outcomes.
Optimato is preparing for early access. Public installation is not available yet.
Read the launch statusWhat does attributed WhatsApp revenue mean?
Attributed revenue is the order value credited to a message or campaign under defined attribution rules. Optimato credits an order to at most one source and lets you inspect the underlying orders. Review provider messaging charges, AI costs and discounts alongside that revenue to understand the costs associated with the credited orders.
Does attributed revenue prove that a campaign increased sales?
No. A shopper may have purchased without receiving the message, so attribution alone cannot establish incremental lift. A suitable holdout experiment can help evaluate the causal effect, but the sample size and uncertainty matter. Optimato supports holdout analysis with those caveats and does not guarantee a revenue outcome.
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